Crunchyroll is kicking off the third annual Ani-May celebration with global retail, digital and streaming activations. New and exclusive products and promotions will be available at Hot Topic and Uniqlo in the United States, Liverpool and Suburbia in Mexico, JB Hi-Fi and EB Games & Zing Pop Culture in Australia and at several retail locations across Europe and the Middle East, including HMV in the U.K. and Virgin Megastore Dubai, among many others. New and exclusive product launches and exciting promotional deals will also be available on the Crunchyroll Store all month.
“Anime isn’t just an entertainment medium; it’s a lifestyle. To celebrate anime’s explosive growth, we’re giving fans a variety of ways to express their anime passion during Ani-May – from all-new products across apparel, collectibles, global activations, game collaborations, and new series streaming for free on Crunchyroll,” said Anna Songco Adamian, Vice President, Global Consumer Products. “Whether it’s through wearing their fandom on their sleeves or streaming their favorite series, Crunchyroll will have fans covered this Ani-May.”
Throughout May, fans can expect a wide array of new, officially licensed merchandise from internationally beloved series. Solo Leveling, which was the top series streaming on Crunchyroll in 2024 will be back, alongside sci-fi monster series Kaiju No. 8; the adorable series featuring kittens living in bananas, Bananya; and supernatural comedy Toilet-bound Hanako-kun. Merchandise will also feature smash-hit shonen series My Hero Academia, video game fantasy Overlord and The Apothecary Diaries, a historical romance mystery set in a fictional country based on the Tang dynasty of Imperial China. These are just a few of the multitude of shows available — fans can expect more across many global retailers.
Ani-May 2025 partnerships and activations in the United States include:
- Throughout May, UNIQLO will be distributing Crunchyroll codes to customers, with eligible online UT purchases, that can be redeemed for a 30-day free trial of Crunchyroll. UNIQLO has also partnered with manga artist Remi Yamamoto to create UTme! Collection designs, available exclusively at their N.Y.C. flagship locations: UNIQLO Soho and UNIQLO 5th Avenue. New York City-based fans are invited to stop by UNIQLO’s 5th Avenue flagship location for a special activation on May 18 from 1-5 p.m. with Remi, who will be providing complimentary live manga portraits.
- Specialty retailer Hot Topic will celebrate Ani-May across its United States and Canada locations, and online at hottopic.com. Activations and special promotions, including exclusive anime merchandise, will be available all month.
- Electronics retailer Best Buy will be joining in on the Ani-May festivities with select products available both online and in-store, with an exclusive SPY x FAMILY pin included with eligible purchases at select stores.
- Planet Hollywood, themed restaurant and resort chain, is partnering with Crunchyroll to offer exclusive experiences, cocktails, dishes and merchandise inspired by Ani-May’s select IPs.
- In celebration of a new JUJUTSU KAISEN x Funko Pop collection, Funko Pop will be hosting an autograph signing with the English voice cast of JUJUTSU KAISEN on May 3. Special Funko Hollywood Event Bundles will also be available! Event details can be found at @originalfunko and @funko_funime on Instagram.
- Back to celebrate Ani-May, Bananya is once again partnering with Fall Guys on a collection of skins, which will be available from May 1 to May 8. Featured characters include Bananya and Droopy Eared Bananya!
- Demon Slayer fans can gear up for the first film of the highly-anticipated Demon Slayer: Kimetsu no Yaiba Infinity Castle trilogy coming to theaters this September with a special Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train re-release in theaters this May.
The Crunchyroll Store will also dive into the Ani-May fun with new and exclusive product launches, unbeatable deals, and an exciting gift-with-purchase offer: a new Crunchyroll-exclusive Ani-May pin. Each week in the month of May will highlight a different genre of product – fans can look forward to deals on popular products for collectors, action/adventure titles, shonen shows and fantasy fan-faves. Additionally, those tuning into the 2025 Crunchyroll Anime Awards celebration on May 25t might also want to take a peek at the Crunchyroll Store the next day to celebrate this year’s nominees for Anime of the Year.
In the world of home entertainment, Crunchyroll will be releasing Frieren: Beyond Journey’s End Season 1 Part 2 in a Limited Edition Blu-ray box set with preorders beginning on May 15. Crunchyroll will also be rereleasing Perfect Blue and Paprika director Satoshi Kon’s psychological thriller series Paranoia Agent and the dark action fantasy GOBLIN SLAYER Season 1, both on Blu-ray in SteelBook cases, available exclusively for purchase in the Crunchyroll Store on April 30. And to help organize these new SteelBooks at home, the Crunchyroll Store has exclusively debuted the SteelNook, an open display case made from premium SteelBook metal designed to fit four standard SteelBooks from anime series to movies. The SteelNook will be available for purchase on the Crunchyroll Store starting tomorrow.
Crunchyroll Game Vault, a library of premium games available to Mega and Ultimate Fan members globally, also joins the Ani-May celebration with the launch of Valkyrie Profile: Lenneth, available on April 30 today. The tactical role-playing game is just one of several titles dropping each week throughout May — from acclaimed visual novels like Grisaia Phantom Trigger to cult horror classics such as Corpse Party — all tailored for anime fans.
Beginning on May 1 and continuing through the end of the month, 20 hit series will be available to stream on Crunchyroll for free with ads. These series include Cowboy Bebop, Demon Slayer: Kimetsu no Yaiba, Haikyu!!, Jujutsu Kaisen, Shangri-La Frontier, the first seasons of Solo Leveling and The Apothecary Diaries, and many more. (Movies and OVAs are excluded from the promotion and regional restrictions may apply.)
